HEARD SOUNDS
Never Before Heard Sounds uses machine learning to realize new possibilities for music creators and consumers. A new company ready for an identity, they enlisted nonstudio for the task.
Their first product turns one sound into another through code, creating new musical possibilities. Every sound has a unique timber. And so does every instance of the mark. This is made possible by sound-sensitive, code-generated color fields called Character Fields, bespoke to the brand. Users are able to generate their own Fields alongside those inspired by musicians from all genres.
![](https://freight.cargo.site/t/original/i/46f4aaae353667c8b71def1465cb32687701f79b5d10e7ba5947f59d2bfb3a93/Screen-Shot-2022-06-03-at-4.47.22-PM.png)
![](https://freight.cargo.site/t/original/i/14f3089d9156570e20f6df5d1f02b077098c7b3f69ac9db790b3bbc9132182ec/Screen-Shot-2022-06-03-at-4.43.21-PM.png)
![](https://freight.cargo.site/t/original/i/7a3adf049d888d6bc2e8f94d08bb385532ed2d7b96adcd1beac23977c0583bad/Screen-Shot-2022-06-03-at-4.49.55-PM.png)
![](https://freight.cargo.site/t/original/i/a8c46f55efbcafce594d0a0ffb4d74e89fc07abf5e67dcf746c978dc94e9571b/Screen-Shot-2022-06-03-at-4.50.39-PM.png)
![](https://freight.cargo.site/t/original/i/6e2c261aab37c30f1709b38fa27c9cd03fd74df8979cd5e08dbcdea1be9a1ab2/Screen-Shot-2022-06-03-at-4.51.45-PM.png)
Special thanks to
Founders Chris Deaner and Yotam Mann
Founders Chris Deaner and Yotam Mann