Never Before Heard Sounds uses machine learning to realize new possibilities for music creators and consumers. A new company ready for an identity, they enlisted nonstudio for the task.

Their first product turns one sound into another through code, creating new musical possibilities. Every sound has a unique timber. And so does every instance of the mark. This is made possible by sound-sensitive, code-generated color fields called Character Fields, bespoke to the brand. Users are able to generate their own Fields alongside those inspired by musicians from all genres.

Special thanks to
Founders Chris Deaner and Yotam Mann