THE FASHION FOR GOOD EXPERIENCE
A global innovation platform dedicated to sustainable fashion, Fashion For Good wanted to introduce a new offering to their business model. Our challenge was to create a corresponding physical-meets-digital identity and brand experience that could attract a new audience and grow the movement.
Fashion for Good is a museum, sustainable fashion store, storytelling and events space, a startup incubator all set to transform the apparel industry and consumers at the same time. The space invites visitors to shop for not just for beautiful sustainable clothes, but also new behaviors, ways to practice sustainability in their daily lives, including designing their own t-shirt which is custom-printed on site.
—Expanded Brand Guidelines
—Multimedia Content and Collateral
—Social Media Content
—Exhibition Design Buildout
Jake Barton, John Ryan,
Elvira Barriga, Tiemen Rapati
Nima Vakili (Physical)
Nicole Messier (Creative Tech)
Guillaume Marais (UX)
Completed at Local Projects for Laudes Foundation
Upon entering the museum, visitors encounter an infinity mirror with key facts about the present and future of the apparel industry, creating a photogenic and informative moment from the outset. Visitors then receive an RFID-enabled wristband that they can use to interact with action stations throughout the museum, whether designing their own t-shirt, creating fun digital takeaways at the Good GIF photo booth, or making commitments to practical changes they can make personally to shop and live more sustainably. At the end of their journey, they can then create a custom Digital Action Plan to take home.
The first space visitors see on the ground floor after receiving their wristband is the Good Shop, where visitors can commit to sustainable actions, and browse a curated collection of sustainable apparel, some from major brands like Adidas, as well as exclusive debuts from up-and-coming designers. The showcase will rotate every few months around a sustainable theme.